Octagon appoints managing director amongst 3 promotions

Simone Errey has been promoted to the new role managing director, Australia at IPG’s sport and entertainment creative agency Octagon.

Errey’s role will oversee all Australian operations, similar to Andrew Clarke’s role. Clarke, who was agency director Australia at Octagon, left in March 2021 to found Super-Sub.

Simone Errey

Errey has been at Octagon since March 2008, where she joined as senior account manager. She was promoted to head of operations APAC in February 2018, which was her previous title to this promotion.

In the new role, Errey will oversee the agency’s local creative, planning, strategy, commercial consulting, client services and production teams, while also retaining a key position on the APAC senior management team.

Aykan Azar, managing director at Octagon APAC, said: “In her 13 years at Octagon, Simone has proven herself pivotal to the evolution of our agency, the launch and growth of new markets, and award-winning creative campaigns; so I have no doubt that in this role she will have the same unique kind of influence and impact, to raise the bar for the industry, our teams, and the work we create for our clients.

“Being able to promote Simone affirms the enormous talent that we’ve been able to nurture from within our ranks. She joins good company amongst an exceptionally strong group of female leaders we have across our agency, and hopefully provides inspiration for other women in our industry.”

Errey added: “Over the many years, and many roles I have played, I have been exceptionally lucky to find myself working with clients who were willing to push beyond the expected, and re-think how traditional sponsorships or partnerships could help them tell a story – one that people actually cared to listen

“Right now, there is no better time to be in the business of helping brands find a meaningful role that connects people with their passions through creativity. With the brilliant news that Brisbane will host the 2032 Olympic Games, Australia is now looking at a decade-plus run of exceptional events which will attract the attention of billions.”

In addition to Errey’s promotion, three more promotions have been made in the APAC region: Kirsty Jones has been promoted to business and client director, from her role as group account director;  David Gregory has been promoted to strategy director, APAC from his role as senior strategist, and Tom Healey, business development director, has returned from Octagon Japan.


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