Of Apples and iPhone stats
If you’ve been to any sort of digital conference in the last year you’ll have been assailed with a screenful of stats as Fat Boy Slim’s Right Here, Right Now blasts out.
Indeed, the Did You Know? series has become something of a phenomenon in its own right.
It’s a handy little selling tool – and a businesslike way of potentuially building a bit of virality.
Not that there’s anything wrong with that.
looks nice but this obsession with really bloody monster big numbers is getting a bit tired.
Gosh Ben,
It’s all about massive numbers being massively taken out of context.
Didn’t you know?
Problem with stats in the mobile space is they are out-of-date almost before you’ve had a chance to publish them.. as in the case of this well-crafted and slick production. Latest data from Apple is in fact 185,000 apps, 4bn downloads etc etc
However, in essence I agree with Ben.. too many big numbers can be offputting and elicit a “So what?” from clients.
Smartphone penetration is going to grow even faster with the launch of high-end android devices from Motorola, Samsung, Sony and HTC over the next few months. Taken together, these impressive devices will give Apple a run for its money and further drive scale into this exciting space.
Anybody not considering mobile as part of their digital strategy has their head in the sand.
Any brand that markets to me on my mobile phone will be permanently removed from my consideration set. It is my phone – not your advertising canvas.
Hey Dazza – I agree with you that mobile has to be part of peoples 2010 strategy .
The numbers are huge and say do some thing in mobile becasue your consumers are.
The challenge is to convince clients to run with something and not look at the complex nature of mobile and go “its all too f******g hard
These bunch-of-stats-in-text videos really shit me. Making people read moving text on screen is one of the lowest-bandwidth uses of video, and Big Numbers out of context provide little value.
The plural of ‘factoid’ is not ‘insight’.
If you replaced all the i words with PC the same presentation could have run in 1995.
Stil, thanks for clearing that up – I always thought that the plural of ‘factoid’ was ‘haemorrhoid’.
We’ve just finished running an online research community with iPhone users who aren’t all just looking for the next free game to download. Companies need to get sharper at identifying the unmet needs that can be addressed by smartphone (not just iPhone) apps.
People are walking around with access to the world in their pockets, why not identify how your brand can be with them by creating functional apps that have an impact on lifestyle. And it’s not just advertising on your mobile phone – its extending the brand experience for people who want to be engaged further.
We’re delving into the data now to get those insights Stilgherian is after.
Good luck with your delving, Kylie. I like a bit of the ol’ delving myself.