Officeworks asks ‘what if’ in Christmas campaign

Officeworks has launched its Christmas campaign by asking Australians about the possibilities in the presents they give this holiday season.

The 30-second ad shows families opening presents that mean something to them by asking what if “it showed him brand new ways to see”.

The ad continues by showing gifts such as a smart watch with the voice over what if “it made her believe anything its possible, that time is precious and she is unstoppable”.

Officeworks’ campaign features the slogan; “there is more in every gift”.

AJF Partnership is Officeworks’ creative agency of record.

Officeworks is the first major stationery provider to launch its Christmas as retail brands begin to launch Christmas ads.

David Jones was the first to launch a Christmas campaign, featuring a homesick gingerbread man.