Officeworks asks ‘what if’ in Christmas campaign

November 21, 2017 4:33

Officeworks has launched its Christmas campaign by asking Australians about the possibilities in the presents they give this holiday season.

The 30-second ad shows families opening presents that mean something to them by asking what if “it showed him brand new ways to see”.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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2 COMMENTS

AM 22 Nov 17

“Officeworks is the first major stationary provider to launch its Christmas as retail brands begin to launch Christmas ads.”

What?

PS it’s stationery, not stationary.

User ID not verified.

Paul Wallbank 22 Nov 17

Hi AM,

Thanks for picking that. Dr Mumbo, who is never stationary, is sending stern memos to everyone.

Regards,

Paul Wallbank
News Editor

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