Officeworks asks kids what they want to be for new Back to School campaign

Officeworks has kicked off it’s Back to School campaign, reminding parents and students the holidays are nearly over and the office and stationery supplier is there to help “Australian students achieve their big ideas”.

The commercial, created by AJF Partnership, features Australian primary school kids being quizzed on what their future career aspirations are, ending with the tagline “No matter what your kids want to be, Officeworks has everything for every school kid at the lowest prices”.

https://www.youtube.com/watch?v=Evmpa3BDsjY

Officeworks national marketing manager Karl Winther said in a statement: “The Back to School period is such an important one for parents and students as they look to set themselves up with the right tools for success at school in the new year.