Officeworks loves growing businesses according to latest ad from AJF Partnership

Officeworks has launched a new campaign demonstrating how the store can cover all the needs of growing businesses.

Created by AJF Partnership Melbourne, the campaign includes three commercials each of which feature various business owners talking directly to the camera as an Officeworks employee, what they need, what they would like and what they are after with the conversations seamlessly moving into one another.

They end with the tagline “At Officeworks we love growing businesses, so whatever your big ideas we’ve got the lowest prices”.

Officeworks national marketing manager Karl Winther said: “There are over two million small businesses in Australia, and nobody is better placed to help them succeed than Officeworks. This campaign features a cross-section of the types of business customers we help every day, inspiring and encouraging them as they strive to achieve their big ideas with our widest range of products at the lowest prices.”

The commercials will be supported by radio, press, online activity as well as catalogues.



  • Karl Winther: National Marketing Manager
  • Simon Davenport: National Advertising Manager

AJF Partnership:

  • Executive Creative Director: Andrew Foote
  • Senior Art Director: Dillon McKenna
  • Senor Copywriter: Michael Davey
  • Agency Producer: Ellen Fraser
  • Group Account Director: Susan Bird
  • Account Director: Katrina Loizides
  • Senior Account Manager: Clare Burrow
  • Senior Strategic Planner: Pieter-Paul von Weiler
  • Strategic Planner: Brigitte Bayard
  • Production Company: Piglet Productions
  • Director: Robby Douglas Turner
  • Producer: Tony Ashmore
  • Offline Editor: Chris Reynolds/Retrobox
  • Online Editors: Neal Englebrecht & Nico Scott
  • Sound Studio: Final Sound
  • Sound Designer: Craig Conway
  • Media Agency: Initiative
  • Digital: DT Digital
  • Direct: RAPP
  • PR: Haystac

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