Officeworks widens retail media network with Ooh Media’s Reo
Officeworks’ retail media offering is growing with additional digital screens set to be rolled out in 170 of its stores across the country.
The retailer’s newly expanded offering sits atop its pre-existing network, and is expected to display supplier content and branded content on advanced digital screens situated in key locations throughout an Officeworks store for greater exposure.
The move comes after the office supplies company wrapped up a trial in certain locations.
Jessica Richmond, general manager of customer and online at Officeworks, said the new offering will benefit both brand partners and customers.
“Reflecting our commitment to making bigger things happen, this evolution of our retail media network will provide our customers with an improved in-store experience and give brand partners the opportunity to connect with them at scale,” she explained.
“We’ve seen a strong response from supplier to our current retail media offering so we’re excited to now give them and new brand partners access to digital screens across our store network nationally.”
The screen network’s management – which will include services, software and hardware support – will be overseen by Ooh Media’s retail media division, Reo.
“Officeworks is an iconic and trusted brand, and this partnership highlights the strength of reo in enabling retailers to stand up a best-in-class screen network by tapping into the expertise of reo and oOh!,” Neil Ackland, Ooh Media’s chief retail media officer, said.
“I’m delighted to be working with Officeworks to bring their strategic vision to life.”
The new in-store screens are already being fitted into Officeworks stores. The full network is expected to be up and running from March 2025.
It is the latest retailer to venture into retail media in partnership with Reo, after Australia Post and Petbarn recently made similar announcement.
Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typograhy may be retained in direct quotes from releases.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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