Officeworks widens retail media network with Ooh Media’s Reo
Officeworks’ retail media offering is growing with additional digital screens set to be rolled out in 170 of its stores across the country.
The retailer’s newly expanded offering sits atop its pre-existing network, and is expected to display supplier content and branded content on advanced digital screens situated in key locations throughout an Officeworks store for greater exposure.
The move comes after the office supplies company wrapped up a trial in certain locations.
