Ogilvy Melbourne appoints new head of digital

Ogilvy Melbourne has appointed Alistair Bruyns as its new head of digital after a lengthy international search.

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Bruyns returns to Melbourne after eight years in Toronto, working with agencies including Y&R and Isobar

Bruyns brings more than 16 years of experience to the table, spanning Europe, North America and Africa. His work includes clients such as Diet Coke, KFC, Olay, Ford, Toyota, Virgin Mobile and Citibank. He returns to Melbourne after eight years in Toronto, where he worked for several agencies including Y&R and Isobar.

Ogilvy Australia CEO, David Fox, said of the appointment: “We’re thrilled that Alistair is joining the Ogilvy team to further build our expanding digital offering. I’m certain he will help us make our existing team bigger, faster and stronger and ensure that digital is integrated into everything we do.

“We are committed to offer our clients truly integrated customer experiences across all consumer touch points and Alistair will help us deliver on that commitment.”

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Michael McEwan, managing partner Ogilvy Melbourne, said the search for a new head of digital was exhaustive.

“It was really important for us to find the right mix of talent and experience for this role. We believe we found that in Alistair. He not only holds a Consumer Behaviour M.B.A, but is also a highly collaborative, engaging leader. Most importantly, he is a champion of consumer-centric digital approaches, which is exactly what our clients need in this day and age to make their brands matter.”

Bruyns said of his appointment: “I’m tremendously excited to make the move to Melbourne and to join the Ogilvy Australia team. They are a driven and ambitious bunch and the opportunity to work together on some of Australia’s biggest brands was too good to pass.

“Agencies have only just begun cracking the top of the digital iceberg and I can’t wait to go deep into creating bleeding-edge digital experiences for our clients.”


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