Ogilvy Health launches new Bowel Cancer Australia awareness campaign
Bowel Cancer Australia has unveiled a new awareness campaign to debunk myths that bowel cancer is an ‘old man’s disease’.
Using alarming and descriptive news headlines, the charity depicts bowel cancer as a deadly creature, using real-life examples of five Australians affected by the illness.
Developed by Ogilvy Health, Australia’s Deadliest highlights that more than 1,700 Australians below 50 are diagnosed with bowel cancer each year.
