Ogilvy Network ANZ creates new cultural role for MONA’s Liana Rossi
Ogilvy Network ANZ has appointed head of content from Tasmania’s Museum of Old and New Art (MONA), Liana Rossi, to the newly created role of head of culture and influence.
Rossi joins the group after five years at MONA, Australia’s largest privately owned museum, and has worked across its subsidiaries such as festival Mona Foma, Tassie’s largest craft brewery Moo Brew, wineries Moorilla and Domaine A, restaurants, accommodation, a charity and more.
As head of content, Rossi served as a driving force within MONA’s internal agency and delivered widely loved work such as Air Mofo, Belgian Pale Male and Mona’s first brand campaign, ‘The Best of our Worst Reviews’. Rossi announced that she would be leaving the museum for a new opportunity via a post made on LinkedIn last week.
The new role will see Rossi provide cultural insights and creative counsel to clients across the Ogilvy Network through her deep knowledge and understanding of the gaps and opportunities in emerging culture.
The move follows the recent appointment of Danielle Mastronardo to another newly created role as head of marketing for Ogilvy Network ANZ, as well as new additions to the group’s Melbourne strategy team.
Prior to her time at MONA, Rossi worked on social and activation led projects for R/GA, Revolver, Special Group and We are Social. She also spent time at DDB Sydney where she contributed to the Sydney
Opera House’s highly awarded #comeonin campaign. She commenced her agency career at Present Company following several years contributing to Sydney’s cultural landscape via street publications, fashion blogs and working with emerging designers and artists.
Toby Talbot, chief creative officer of Ogilvy ANZ says: “We have created an exciting and far reaching position for Liana here at The Ogilvy Network. A unique role for a unique talent.”
Richard Brett, chief executive officer Ogilvy PR and Ogilvy Health says: “We are beyond thrilled to have Liana join Ogilvy. She is an incredible talent, a brilliant thinker, a truly outstanding creative and has a unique ability to think in a truly modern way – putting organisations at the heart of culture. We can’t wait for her to join the team.”
Rossi added: “After five years at the end of the earth, I can’t wait to bring everything I’ve learned to this new position at Ogilvy and join the very talented team. Watch this space.”
Have your say