Ogilvy picks up creative account for Optus Small and Medium Business

Telecommunications giant Optus has appointed WPP’s Ogilvy to handle its creative account for its small business offering, Optus Small and Medium Business (SMB).

As part of Ogilvy’s appointment, the WPP-owned creative agency will work with Optus to deliver campaigns which will raise awareness of the alternative option for Australian small and medium businesses.

Cheryl Pearl, director of strategy, marketing and innovation at Optus SMB, said in a statement: “Optus SMB is constantly evolving in the way it works with SMBs to deliver solutions that are tailored to meet their needs. Effectively communicating this to the SMB audience is a vital part of success.

“Ogilvy understood this and we’re looking forward to working closely with the team to show SMBs how we can help them build a better business.”

Optus SMB has previously worked with The Works and M&C Saatchi.

Parent company Optus also recently reviewed its agency roster in March and removed M&C Saatchi from the full-time roster.

Along with making 72andSunny a “full-time partner”, Optus announced it would work with M&C Saatchi-owned Re, Emotive, Big Red, and recently created internal agency the Yes Agency to fulfil the creative duties for overarching Optus brand.

Optus launched its in-house creative agency, Yes Agency, in November last year.


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