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Aussie Olympian launches lifestyle website QueenHood

Former Olympic swimmer Elka Whalan has launched a lifestyle website aimed at creating empowering and positive content for women.

The website content consists of 300-word articles providing commentary and telling uplifting, real-life stories.

Whalan’s inspiration for the site sprang from the desire to encourage women in their personal and professional pursuits.

“Women became a natural gravitation after becoming a mother, juggling it all and embracing the incredible talents and gifts we all have,” she says. “We all have amazing women around us, women who inspire, encourage, support, tell the truth when needed and above all don’t judge.

“I want QueenHood to be a place where all Australian women can enjoy this kind of wisdom. I feel passionately that it’s time we stop comparing, share more knowledge and do more caring as women and that’s what QueenHood is about, moving forward in a positive way together and stronger.

“I look forward to sharing positive articles, clips and events, and content that is both intimate and entertaining.”

QueenHood does not display ads on its website. Its commercial model relies on revenue from events and sponsored content. BioIsland currently sponsors the health and fitness section of the site.

A series of Q&A style videos with Whalan will be published on the site alongside editorial content over the following weeks.

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