Olympians’ social media popularity doesn’t always align with mainstream media coverage, Streem data finds

July 19, 2021 9:14

The Australian Olympian taking the biggest social media profile to Tokyo is not one of our world-leading swimmers.

Nor is it Wimbledon champ Ash Barty, leading female footballer Sam Kerr or one of the many Boomers basketballers plying their trade in the NBA.

Instead, the title of Australia’s most prominent athlete on social media goes to skateboarder Shane O’Neill, according to research from media monitoring firm Streem who compared the Twitter and Instagram profiles of Australia’s Olympic team.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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