Olympic Gold medalist Charlotte Caslick stars in latest Tradie underwear campaign
Aussie Women’s Sevens Rugby star and Olympic Gold medalist, Charlotte Caslick, has been announced as the new face of Tradie Underwear.
The partnership was procured by Caslick’s manager and CEO of Lampoon Group, Josh White, who explained how the new partnership reaffirms the growing marketability of female athletes in Australia.
“We’ve seen, and continue to see, huge growth and interest around women’s sport in this country, and big companies are paying attention,” said White.
“Tradie understands the value and star power Charlotte delivers, and it’s fantastic to see them investing in female athletes to amplify the impact they are making.”
Caslick’s campaign is a departure from Tradie Underwear’s traditionally tongue-in-cheek ads.
The underwear company’s CEO Ben Goodfellow added: “We’re extremely pleased with the direction of this new ad and how it exemplifies the drive and determination it takes to be among Australia’s top athletes.”
Caslick said of the partnership: “I love that Tradie Underwear is so passionate about supporting and encouraging women in sport. Their sports undies are so comfortable and perfect for the active lifestyle I lead, plus they look great.”
The brand was also recently announced as a sponsor for Ten’s latest season of The Bachelor.
Credits
Client – Tradie Underwear
Tradie Underwear General Manager / Founder – Ben Goodfellow
Creative Agency – The Incubator
Strategic Director – Jeremy Walsh
Managing Director – Warren Cook
Creative Director – Kyran Docker
Production Company – Plot Media
Executive Producers – Virginia Kay
Director – Nicholas Clifford
Assistant Director – Nathan Croft
DP – Marden Dean
Editor – Chris Reynolds
PR Agency – Lampoon Group
Lampoon Group CEO – Josh White