Olympic numbers not quite there for Nine
Australians may love an Olympic opening ceremony -but not quite as much when it comes to the Winter Olympics, Nine discovered on Saturday.
The live ceremony from Vancouver pulled in an average metro audience of 856,000 for its afternoon showing and 806,000 for its primetime repeat.
According to an analysis of the OzTam figures by Nine, the combined average audience for the show live and in the repeat was 1.5m – a credible figure but probably below what the network would have hoped for.
The event is being show both on Nine and subscription TV.
Pay TV viewers need an additional subscription to see the coverage. According to an analysis of pay TV viewing for the week prepared by Seven, the Olympic coverage was not in the most 100 watched shows on subscription television, meaning it had an average of less than 20,000 viewers.
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I don’t think the live viewing figures are too bad for a Sunday daytime in the summer (even if the weather in Sydney was pretty ordinary).
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Winter Olympics ? What a bore. TV loves to try to push this soma-drivel on the masses because its price per hour is so cheap.
Remember folks: Sport = braindeath
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Nine are going to make a horrible botch-job of this. They have no intention of showing the sports, they simply want to meet contractual obligations of their own talking heads asking inane questions from Stephen Bradbury. It’s siphoning of the highest order and it’s not fair.
Bad ratings are probably apprehension for how much sport we are not going to see, in favor of a celebrity chat fest with the olympic rings in the background. Then just to rub it in, come Logie time the TV industry will pat itself on the back and give Nine an award for olympic coverage that showed no sport, and was indistinguishable from The View in terms of content.
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WTF? “According to an analysis of pay TV viewing for the week prepared by Seven” – surely this website’s able to get ratings results from a slightly more independant authority…
What’s next, whale population census data from the japanese?
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Hi Jibber Jabber,
Seven bases its analysis on Oztam data. In this case it’s a list of the top 100 pay TV programmes by audience size as estimated by OzTam.
But as Seven released the list (as it does every week) it’s sensible to disclose its provenance.
Like (I think) every other media outlet we do not have a direct subscription to OzTam. Whenever you read a ratings news story, the data will just about always have been supplied by one of the broadcasters. The interpretation of that data, however, is our own.
Cheers,
Tim – Mumbrella
Hi Tim,
Thanks for the clarification – I can appreciate the cost of subscribing to the data would be prohibitive. The article sounded like Seven were providing the analysis rather than the data. Quite often pay-TV figures are distorted when they are supplied by a metro FTA as they base the data on metro 5 cap results thereby discounting the 30 odd percent of the audience that the regional markets contribute.
Cheers,
Jibberjabber
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