Olympic numbers not quite there for Nine

Australians may love an Olympic opening ceremony -but not quite as much when it comes to the Winter Olympics, Nine discovered on Saturday.  

The live ceremony from Vancouver pulled in an average metro audience of 856,000 for its afternoon showing and 806,000 for its primetime repeat.

According to an analysis of the OzTam figures by Nine, the combined average audience for the show live and in the repeat was 1.5m  – a credible figure but probably below what the network would have hoped for.

The event is being show both on Nine and subscription TV.

Pay TV viewers need an additional subscription to see the coverage. According to an analysis of pay TV viewing for the week prepared by Seven, the Olympic coverage was not in the most 100 watched shows on subscription television, meaning it had an average of less than 20,000 viewers.


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