Olympics gives Seven Network 51% TV ad market share for August

Alex Hayes

September 15, 2016 5:31

The Seven Network claimed a 51% revenue share in August fuelled by the Olympic Games, with rivals Nine dropping 10% of its revenue share for the month.

Olympic broadcaster Seven dominated the ad market in August

According to the Standard Media Index (SMI), which monitors media agency spend, Seven also used the Olympics to launch its own digital vertical, separate from Yahoo7 which it charged its Olympic sponsor’s digital revenue through.

That new entity 7 Digital wrote more revenue than Yahoo7 for the month with $3.7m to $3.5m, and will fuel speculation in market Seven and Yahoo are going to split imminently when the US partner is taken over by Verizon.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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