OMA donates 2,000 outdoor signs to show faces of missing Australians

The Outdoor Media Association (OMA) and its members have donated more than 2,000 signs to display the faces of missing people nationwide.

The campaign, now in its ninth year, is a collaboration between the OMA and the Australian Federal Police for National Missing Persons Week.


The group estimates that $944,000 worth of space, across traditional and digital formats, has been donated since 24 July.

Charmaine Moldrich, CEO of the OMA, said: “While ours is only a small gesture, by broadcasting critical information about missing loved ones we are able to raise awareness with one simple goal in mind – to help bring them home.”

The 2017 campaign launched this week at the Gabba in Brisbane, and will have a particular focus on the number of young people who vanish.

Each year, 38,000 Australians disappear, of which 19,000 are aged between 14–17 years.

The eight individuals featured are:

  • Amelia Hausia – last seen in Downer, ACT, 17 December 1992.
  • Sevak Simonian – last seen in Belrose, NSW, 20 October 2014.
  • Rebecca Hayward – last seen in Alice Springs, NT, 1 January 2017.
  • Chad and Melony Sutton – last seen in Inala, QLD, 23 November 1992.
  • Melissa Brown – last seen in Adelaide, SA, 13 May 2000.
  • Cherie Westell – last seen in Wantirna, VIC, 12 December 2000.
  • Julie Cutler – last seen in Perth, WA, 20 June 1998.
  • Naz Woldemichael – last seen in Hobart, TAS, 9 October 2016.

Meanwhile, the outdoor companies lending their support to the campaign in 2017 include: Adshel, APN Outdoor, Bishopp Outdoor Advertising, Cactus Imaging, Goa, JCDecaux, Ooh Media, QMS Media, Tayco Outdoor Advertising, Tonic Health Media and TorchMedia.

If you have information on any missing person’s whereabouts or want to find out more, visit

National Missing Persons Week 2017 will be held from 30 July-5 August.


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