OMA teams up with international OOH companies for ‘standardized Programmatic Guaranteed Direct trading’

September 27, 2024 8:53

Outdoor Media Association has teamed up with “OAAA (Out of Home Advertising Association of America)”, “Outsmart (Out of Home Trade Association in UK)” and IAB Tech Lab to release a “document and technical resources to support standardized Programmatic Guaranteed Direct trading across Classic and Digital Out of Home (OOH) media”.

The announcement:

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Topics

Elizabeth McIntyre OAAA OMA Out of Home Advertising Association of America Out of Home Trade Association Outsmart Tim Lumb

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