OMD in Tasmanian launch to target state government account

Matt Fishburn, OMD’s new Tasmanian Business Director

Media agency OMD has launched a Tasmanian operation which will see it take on the media buying business currently being run by sister creative agency Clemenger BBDO.

The agency is to target the state government’s media buying account.

“Tasmania is the only state government to not have a dedicated agency,” newly appointed business manager Matt Fishburn told Mumbrella today.