OMD Australia tops both RECMA and COMvergence rankings

OMD Australia has announced it has topped both RECMA and COMvergence rankings.

The announcement:

OMD Australia has taken the top spot in both the RECMA and COMvergence annual billings rankings for 2020.

RECMA and COMvergence are independent research companies who publish media agency rankings on a global scale.

According to the latest RECMA report, OMD remains the number one media agency in Australia with close to 17% market share, further increasing the gap with the next ranked agency. RECMA also reports OMD as the second fastest growing agency in Australia over the last three years. COMvergence reports similar rankings, with OMD firmly placed as the number one agency in total billings.

Earlier this year, RECMA also ranked OMD first in their ‘Domestic Report’ which ranks agencies across qualitative measures including new business wins, portfolio growth, awards, agency structure and expertise. OMD is the only agency in Australia to consistently appear in the dominant category since 2017.

The agency has continued its success in 2021 with their appointment by the Victorian Government in March, alongside other recent wins including Canva and the Maven Dental Group.

Aimee Buchanan, CEO, OMD Australia, says, “OMD’s resilience and strength has shone through over the past 18 months, with the collective agency rallying together to continue to show up and deliver for our clients when it mattered most. This result is testament to the team, their passion, resilience and capability. I am proud of this ranking, but even prouder of how the team delivered the result’.

OMD’s local success is also being replicated at a global level. In their latest report, COMvergence ranked OMD Worldwide as the number one global media agency based on annual billings. The 2020 Global, Regional and Country Rankings report shows OMD with billings of $21.3 billion, outperforming its nearest competitor by more than $1.3 billion. Additionally, in a year of accelerated digital transformation and an exponential surge in ecommerce investment, OMD also dominates the industry with $8.7 billion in digital activities.

The rankings bookend OMD’s performance at last month’s Cannes Lions – where the agency’s 38 wins made it the most medalled agency of the 2021 festival – underscoring OMD’s singular offer to effectively drive marketing innovation at unrivalled global scale for marketers.

Commenting on OMD’s latest third-party performance metrics, CEO Florian Adamski says, “Winning awards and dominating rankings is a by-product of what we strive for every day: a relentless focus on better business outcomes for our clients. What really matters is that OMD entered 2021 with the highest ever client satisfaction scores and a highly unfair share of new business conversions and retentions. When we started our own transformation journey 3 years ago, no one could have foreseen the seismic shifts in our wider ecosystem and society, but it allowed us to build a start-up like ability to respond to the business realities of a post-pandemic world.”

Source: OMD Australia media release


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