OMD Australia Brisbane reshuffle leadership team as MD departs
OMD Australia has reworked its Brisbane-focused leadership structure, alongside announcing the departure of its managing director.
On Monday, OMD Australia announced Rob Swinton’s exit after 20 years with the media agency, who will be replaced by its chief transformation officer, Alison Costello.
“I feel so fortunate to have worked with Rob for 15 of his 20 years at OMD,” Laura Nice, co-CEO of OMD Australia, said
“During this incredible tenure, Rob has led and grown our Brisbane business and team to become the powerhouse they are today. We are so thankful for his commitment, impact and most of all his friendship, fully supporting this mutual decision to explore his next chapter. Rob leaves OMD Brisbane in the best possible place as the leading agency in the Queensland market, and we look forward to honouring his achievements with a special send off this week.
“Throughout conversations with Rob and looking to the bench strength of talent in Brisbane, we identified a new leadership structure to create what’s next for this important OMD market. We are excited to announce that Alison Costello will move into the role of Managing Director of OMD Brisbane, with the role having an evolved focus on delivering business transformation for our clients as part of OMD’s future-focused vision.”
Costello joined OMD in 2019 as head of digital Brisbane and was promoted to national head of digital in 2021 and chief transformation officer last year.
“I’m incredibly excited to build on the momentum within the OMD Brisbane office,” Costello said.
“The opportunity is not lost on me, and I look forward to continuing to set up our people, clients and media partners for success alongside the Brisbane leadership team. This market has long been my home and I’m looking forward to being part of OMD’s growth and impact in the coming years.”
Brisbane’s new leadership structure is supported by Kenny Stewart who remains as group managing director Queensland and Victoria, and an evolved role for Nathan Fraser who transitions from head of group to managing partner.
OMD Brisbane’s new leadership structure and appointments are effective immediately.
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