OMD Brisbane appointed to Sealy account
OMD has been appointed to mattress brand Sealy’s media account, with the Brisbane office handling all media strategy, planning and buying.
The appointment coincides with the relaunch of Sealy’s brand, featuring its new slogan: ‘It’s clearly a Sealy’.
“We are thrilled to be partnering with Sealy and it’s great to be on board to drive the new brand relaunch. We look forward to working with them, to herald the next era of their brand and deliver business growth,” said Kenny Stewart, OMD Brisbane’s group managing director.
Ann Strini, senior brand manager for Sealy, added: “The OMD team have shown undeniable passion and knowledge of our brand. It’s a significant time for Sealy with our brand relaunch, so we are delighted to be working with such a capable and committed team.”
This year, OMD has also won Super Retail Group, Asahi and Suncorp.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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