OMD promotes Dan Robins to head Sydney digital team as head of interactive

Robins

Media agency OMD has promoted Dan Robins to lead the agency’s Sydney digital team in the role of head of interactive.

Robins was previously the head of performance, where he helped lead the creation and development of Telstra’s dedicated programmatic trading desk.

“Dan has been instrumental in developing the industry leading work we have been doing with Telstra in the digital space and he has also been leading our digital performance product over the last 18 months,” said OMD CEO Peter Horgan.

“He is the ideal choice to run the Sydney digital offering. Dan’s promotion further emphasises OMD’s stated approach to nurture talent and promote from within.”

He replaces Stuart Bailey who was promoted to chief digital officer late last year.

The appointment is effective immediately and will see Robins report to Bailey.

Nic Christensen 

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics Dan Robins OMD Peter Horgan Telstra

Share Tweet Share

Comments: 3

Clem 1 Apr 15

Congrats, Dan. Well deserved!

User ID not verified.

Dorota 1 Apr 15

Well done Dan!

User ID not verified.

Peita 1 Apr 15

Congrats Dan, you’re a rockstar!

User ID not verified.

---