OMD retains Beiersdorf media account, extends 14 year relationship

OMD has been reappointed media agency for skin care company Beiersdorf, extending its 14 year partnership.

Aimee Buchanan, CEO of OMD Australia: Thrilled to extend the Beiersdorf relationship

The Omnicom-owned agency has been part of a three month pitch for the company, which owns brands such as Nivea, Nivea Men and Elastoplast.

Aimee Buchanan, CEO of OMD Australia said the agency was thrilled to extend its partnership with Beiersdorf.

“We have worked together for over a decade and produced work that has driven consistent growth for their business. Our partnership has continued to evolve and we are really excited about our future,” Buchanan.

Julia Braun, general manager of marketing at Beiersdorf Australia echoed Buchanan’s comments.

“We are delighted to continue our partnership with OMD. They demonstrated their outstanding knowledge of our industry and passion for our business, proving they are the right partner to lead our business forward,” Braun said.

OMD’s other clients include Simplot, McDonald’s, Qantas, Apple, Telstra and Coles.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019. She completed her degree at the University of Sydney in Media and Communications. She's previously travelled overseas for internships, including to South Korea, where she worked as a reporter for The Korea Herald.

topics Beiersdorf, media account, nivea, OMD

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