OMD takes Heinz media account

Heinz beansThe long-running HJ Heinz media pitch has been settled with OMD picking up the account in Australia, Mumbrella understands.

Dentsu Aegis agency Vizeum had been the media agency for the stable of brands which includes soups, sauces, baked beans and Golden Circle juices in Australia, but was put on a alert in December as the global company called a pitch.

The company has been allocating its accounts across different territories this month, choosing UM in the US and awarding the Omnicom Media Group, of which OMD is a part, the global account worth a reported US$200m.

Heinz’s creative agencies in Australia are GPY&R Melbourne and Zoo Advertising, whilst Aegis’ full-service creative and media agency Huckleberry is also listed on their roster.

Neither Heinz,  OMD or Vizeum were available for comment at the time of publication.

Alex Hayes


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