OMD wins Victorian Government’s $100m master media account
The Victorian Government has awarded its master media account, worth around $100 million, to OMD, Mumbrella can reveal, ending MediaCom’s relationship with the significant piece of business.
The government informed OMD it had won the account on Friday, Mumbrella understands, triumphing against Group M’s MediaCom and Publicis’ Zenith. The Omnicom Media Group agency’s appointment is effective from 1 June.
