OMD’s Mutant Gum wins top gong at MFA Awards while Steal Banksy dominates

Tim Burrowes

September 28, 2012 9:34

OMD’s work for the launch of Wrigley’s 5X Mutant Gum won the top prie at the Media Federation Awards last night, while Naked Communications picked up three trophies for its Steal Banksy campaign for Arts Hotels. Meanwhile Starcom boss John Sintras was recognised for his 30 years in the media industry by being the first person inducted into the MFA Hall of Fame.

The 5X Mutant Gum campaign saw The Wrigley Company tie in with 20th Century Fox for the release of X-Men First Class.

Brett Dawson, MFA chairman and Bohemia group managing partner, said: “This has been another successful year for the Media Federation Awards, with incredibly strong entries in all categories.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Woohoo 28 Sep 12

well done Naked

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mister a 28 Sep 12

Props Naked!! Fantastic idea and execution.

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Anon 28 Sep 12

Is it just me but has every agency in Australia entered for the “Share a Coke” campaign.

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