OMG launches e-commerce practice Transact in ANZ

Omnicom Media Group (OMG) has launched its end-to-end e-commerce practice, Transact, in the Australia and New Zealand market.

The launch will create one dedicated e-commerce team consisting of over 70 specialists, providing clients with retail media, analytics, catalogue management, content optimisation, Amazon services, account management, and direct-to-consumer e-commerce.

It will be led locally by CEO, Des Odell, and managing director, Mo Heidari Far, with support from Annalise Dry, business director at OMD, Gemma Dawkins, national head of digital at PHD, and Tom Leahey, head of digital at Hearts and Science.

Transact was launched globally in 2022 and is now operational in more than 20 countries across North America, LATAM, EMEA and APAC.

Peter Horgan, CEO of OMG said, “E-commerce plays a pivotal role in our clients’ growth strategies. Through the scaling of Transact, we are strengthening our market-leading and globally recognised capabilities for our clients, helping them grow online sales and share of shelf.

“Transact adds to our media capabilities by emphasising the Brand to Shelf framework.”

Odell added, “Transact allows clients to bring their paid, owned, and earned channels together, in one place.

“We’ve already seen some great results with clients who have partnered with Transact, such as one of our FMCG clients who recently doubled their online retail sales in just nine months.”


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