Omni-channel communication SaaS provider Infobip launches in Aus
Cloud communications company, Infobip, has launched in Australia. The Software-as-a-Service (SaaS) and Communications-Platform-as-a-Service (CPaaS) provider offers omni-channel customer engagement, identity and user authentication as well as digital cloud contact centre solutions.
The Australian launch is part of an ambitious expansion period for the company. Infobip recently raised US$500 million to support growth and innovation initiatives.
Last year, Infobip acquired OpenMarket, a cloud-based mobile messaging solution company, which saw it established a new office in Sydney. Infobip’s offical launch in the Australian market includes plans for an additional office in Melbourne.
The launch comes at a time where the importance of cloud-based communication technologies is growing. Brands are increasingly relying on omni-channel communication solutions to engage and remain connected with customers. Infobip’s platform enables end-to-end conversational communication products and solutions.
Jonathan Ryan
“We are all about ensuring organisations can provide customers with what they need, when they need it and deliver the right message in the right moment on the appropriate channel,” said Infobip regional manager ANZ, Jonathan Ryan . “With the Australian retail sector growing by $6.3 billion from 2019-2020, we are coming in at the perfect time to help organisations and businesses increase customer loyalty, improve customer experiences and grow brand awareness.
“While we already work with some Australian customers, a local presence gives us the resources to embed ourselves in the Australian market. Consumers’ expectations of relevant, timely and quality communications from brands continue to increase – and the entire comms matrix can seem very complex. We are confident that our omni-channel solutions will solve the communications puzzle for businesses.”
While a consistent multi-channel experience is increasingly important for brands, so too is data security. With this in mind, Infobip has in the pipeline local data centres to provide local customers with data storage.
Infobip cites more than 10,000 customers globally, including Uber, Burger King, Nissan and UNICEF, and has established more than 65+ offices worldwide.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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