Omnicom-IPG merger approved in US and New Zealand

June 25, 2025 10:26

The Omnicom and IPG merger is a couple of steps closer to completion, following regulatory approvals in the US and New Zealand.

The US Federal Trade Commission (FTC) approved the move on Monday (Tuesday, AEST time), on the condition the new company does not enter into agreements to steer ad dollars toward, or away, from publishers based on political content. The companies pledged to uphold this condition.

“In recent years, the advertising industry has been plagued by deliberate, co-ordinated efforts to steer ad revenue away from certain news organisations, media outlets, and social media networks,” FTC chairman Andrew Ferguson said in a statement.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.