Omnicom and Interpublic Group to merge

Omnicom is reportedly in advanced talks to acquire Interpublic Group, which could see it become the world’s largest advertising group.

Per the Wall Street Journal (WSJ), a transaction between the holding companies could be announced as early as this week.

Citing “people familiar with the matter”, the WSJ reported that at a global level, the combined entity would have a net revenue of more than US$20 billion, eclipsing the industry’s current largest player, WPP, which had US$15.1 billion net revenue in 2023.