Omnicom wins global Chanel account from WPP, PHD to handle locally

Omnicom Media Group agency, PHD has won the global account for luxury retail brand Chanel, taking the account from WPP’s GroupM.

Mumbrella understands that the account globally is worth $450 million, with a local spend of between $5-10 million in Australia.

Chanel released a public statement overnight. The appointment will be in effect from January 2022 across 30 markets.

“After a competitive pitch over several months, we confirm that we have appointed Omnicom as our new global media agency. We were particularly impressed by their strategic approach, understanding of the brand, and ability to organize around our requirements. We wish to thank WPP for their valued counsel over the past two decades supporting our growth.”

WPP has held the account for the French brand for over two decades, it also being understood that the services were handled across its GroupM agencies.

Mumbrella approached GroupM for comment, but had no response at the time of publishing.

Chanel handles its creative duties in-house.

The win comes following Omnicom Media Group retaining its global account for Mercedes-Benz last month, with Foundation retaining locally.

PHD Australia announced a series of changes to its executive leadership team this morning, with CEO Mark Jarrett appointing joint-MD Stuart Bailey as chief operating officer.


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