Geronimo acquires Digital Media Group

Mobile customer experience company, Geronimo, has agreed to acquire Sydney-based digital creative agency Digital Media Group, the company recently announced.

The move follows the company’s purchase of distressed near field communications provider, Tapit last month

Both acquisitions build on the company’s unique end-to-end capability in mobile customer experience (MCX).

Geronimo works with brands including Commbank, Westfield and NIB along with leading media agencies.

The acquisition of DMG brings significant capability, experience and a strong client base to Geronimo.

Geronimo founder and CEO Matt Hunt said DMG’s award-winning expertise compliments the company’s existing strategy, media and technology capability.

“At Geronimo we are focussed on using mobile to build great customer experiences for brands. We believe clients need deep expertise in a few key areas of the mobile ecosystem, but they need it under one roof to create end-to-end solutions for their customers. DMG brings that deep expertise in mobile UI design and creative which is critical in how you build mobile-first customer experiences,” he said.

“As consumer behaviour continues to evolve, we view mobile as the backbone of the new customer experience, and more broadly, digital transformation. UI is an integral part of that picture, and we’re delighted to have DMG’s people, capabilities and renowned expertise supporting our brand and agency clients.”

DMG Founder & CEO, Joe Purves said stepping into the Geronimo ecosystem opens up exciting opportunities:

“Since opening in 2014, DMG has enjoyed enormous growth working with some of Australia’s leading brands to create immersive experiences across mobile and web-based platforms.

“Connecting our design offering into Geronimo’s end-to-end approach to mobile offers a great opportunity to integrate our design principles into the overall customer experience, and help drive strong commercial outcomes for our clients. Our objective is to increase engagement and to add value.”


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