One-day pitch sees Bayer appoint 303 Mullen Lowe to consumer health portfolio

August 21, 2020 10:37

Bayer has appointed 303 Mullen Lowe as its creative agency of record of its nutritionals consumer health portfolio in Australia.

The appointment follows a one-day pitch process between a number of agencies, in which participants were briefed in the morning and the strategy and creative campaign delivered in the afternoon.

303 Mullen Lowe was appointed by Bayer after a one-day pitch

Work has already kicked off for Bayer, with 303 Mullen Lowe developing a new campaign for Berocca that will reposition from being a product that helps people get through the day to one that will help people make the most of the small moments.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

303 Mullen Lowe 303 Mullenlowe bayer Berocca Joanna Gray Mark Sargeant Nicky Dolman

1 COMMENTS

End times 21 Aug 20

A one day pitch devalues what we offer as an industry. Of course, we can all be quicker but one day is ridiculous and shouldn’t be tolerated by anyone who values good work, on agency or client side.

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