One Green Bean poaches Naked CEO and Mango Sydney MD to boost management



PR agency One Green Bean has pulled off a double recruitment coup hiring Naked Communications CEO Carl Ratcliff and Mango Sydney’s managing director Claire Salvetti, Mumbrella can reveal.

The move comes just over a month after the agency, which is backed by the Havas group, opened an office in London, with Matt Buchanan moving back to the UK to head up.



Ratcliff joins the agency in the newly created role of CEO having spearheaded the reinvention of Naked since taking up a role with the agency in September 2013. Salvetti joins as managing partner, and is a well-known name in the PR community as a board member of the Communications Council’s PR Council, and has been managing director for DDB’s PR agency Mango Sydney since 2012.

Anthony Freedman, who co-founded the agency with executive creative director Kat Thomas, said: “As a team of 70 now, we felt we needed both more senior people and more years of experience than could be achieved by recruiting an MD.

“With the new structure of CEO and managing partner, alongside our other management team members, we believe we have not just created a structure that better meets our current needs, but also sets us up for further growth in the years ahead.



“Carl and Claire are exceptional leaders in their respective fields, we believe their combined capabilities will give both our clients and staff unrivalled expertise to draw upon.”

Ratcliff held several agency positions in the UK including planning roles at Elvis and MCBD, and was creative director for Channel Five there. He came to Australia to head up BWM Melbourne in mid-2012, before taking over at Naked after the departures of co-founders Mike Wilson and Adam Ferrier in October 2013, relocating to Sydney.

Since then he has overseen the reinvention of the Enero-owned agency as a full-service creative offering, picking up several clients including SBS’ creative and media account, Red Rooster and recently Taubman’s paint.

He said in a statement: “This is an agency doing brilliant things, that’s pushing the industry forward and challenging the status quo. I have the utmost admiration for how it has disrupted the category and continues to do so.

“It will be a privilege to join the team and collaborate with such a likeable, switched-on bunch of people. I’ll be gutted to leave such a cracking team at Naked, however life sometimes throws you opportunities that you just can’t turn down.”



Enero CEO Matthew Melhuish told Mumbrella: “Carl is a great colleague and good friend and as he is not departing until late July there is plenty of time to manage the leadership transition in an orderly way.”

Salvetti has been managing director of Mango Communications since 2012, taking over from Simone Drewry who moved back to the UK. She started her career at Freud Communications in London, and joined Mango in 2011 after two years with Zing.

She said: “One Green Bean enjoys incredible momentum in the industry and continues to agitate and evolve. They’re talented and inspirational people and I’m very much looking forward to joining the ranks.”

Last year Salvetti was Australia’s representative on the PR jury at Cannes Lions.

Andrew Little, CEO DDB Group Australia said in a statement: Mango Sydney managing director, Claire Salvetti, has been an integral part of the DDB Family for over seven years and has been instrumental in growing and evolving Mango Sydney into the highly respected and award-wining powerhouse it is today.

“Claire has decided it’s time to learn new lessons and experience different things and we wish her the best of luck as she takes on the next challenge in her career.”

Confirming Mango Melbourne MD Elly Hewitt will step up to manage the agency in the interim Little added: “Elly and Claire have worked closely over the past two years to create a vision for a national Mango brand which we will continue to develop as we look forward to a cracking 2015.”

Salvetti takes up the role next week, with Ratcliff due to commence mid year.

Alex Hayes and Miranda Ward

Related links:



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.