Online retail sales rise to $13 billion
Source: NAB Online Retail Sales Index
Online retail sales have grown to an estimated $13 billion per year and are now the equivalent of 5.8 per cent of the traditional retail sales.
According to the National Australia Bank online retail sales index, in the year to January 2013 online sales grew by 27 per cent year-on-year, maintaining the digital sector’s continued growth in retail. By comparison traditional retail rose by just 0.4 per cent year-on-year.
Demand for digital devices has been a key factor is driving online sales with the last quarter of 2012 seeing the release of the Apple iPad Mini and new Macbooks with retina display.
“The launch of new digital devices in late 2012 flowed through to strong sales in the category,” said Tony Davis from Quantium, which conducted the research for client NAB.
For marketers, the key demographic buying online remains those aged 30 to 40 while the mining boom ensured Western Australia’s share of spend continues to grow, outpacing the rest of the nation.
Source: NAB Online Retail Sales Index
