Online retail site PetCulture launches first campaign

June 9, 2021 10:09

PetCulture has released its first major campaign with Omnicom’s TBWA and Eleven.

The pet online retail brand is a joint venture between Woolworths and pet insurance company PetSure, which launched in April 2021.

The campaign launches PetCulture’s brand platform, “Pets are people too”.

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Eleven PetCulture Rachel Tucker Russ Tucker Simon Smith TBWA

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