Online security firm hires NFL star Jarryd Hayne as ambassador to help tackle cyberbullying
Former NRL star Jarryd Hayne has signed his first big endorsement deal since making the move to American Football with the San Francisco 49ers being named as the online security ambassador for software firm Norton by Symantec.
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The US headquartered company, which specialisers in internet security, will use Hayne to raise awareness of issues surrounding cyberbulling and educate consumers about online crime.
In a news report style video produced by Norton, Hayne talks about the “unique sponsorship” with Norton as well as his increased reliance on the internet to keep in touch with people in Australia.
His first role was to present a cheque to Beyond Blue, an organisation which tackles anxiety and depression. The funds will bolster its cyberbullying resources and educate parents and victims on how to identify and tackle cyberbullying.
“We often don’t realise how detrimental cyberbullying can be until it’s too late and I hope my involvement, in Norton’s cause, will encourage anyone experiencing cyberbullying to seek help,” Hayne said.
“The online world is a big and enjoyable part of my life. Being so far away from home, the Internet and social media is a great way for me to keep in contact with my family, friends and supporters, and stay informed about what’s happening in Australia.
“I want the internet to be a safe place for everyone and I’m pleased to be partnering with Norton to raise awareness about online security and cyberbullying issues.”
Mark Gorrie, director, Pacific region, Norton by Symantec added: “As one of the country’s most ambitious sports stars, an active social media user, online gamer and a prominent role model for many Australians, Jarryd embodies the perfect qualities for a Norton online security ambassador.
“Making the online world a safe place is central to our business and we hope our contribution will assist anyone experiencing cyberbullying and go a long way to reducing the incidence of depression, anxiety and youth suicide in Australia.
“We look forward to partnering with him on his incredible journey.”
