Online’s classified spend down, but overall digital spend grows

Tim Burrowes

May 11, 2009 11:01

Internet advertising has joined the long list of media sectors affected by the downturn.

Fort the first time, online classfied spend has fallen compared to the same period a year before, according to the Interactive Advertising Bureau’s quarterly Online Spending Report.

The document, prepared by PricewaterhouseCoopers, says that the online classified market fell fractionally from $107m to $105m in the first quarter of 2009 compared to the same time in 2008.

However, overall spending in the total online advertisng market rose by 14% in the same year on year period from $385m to $440m.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.