#OnMyAgenda G20 campaign goes ahead despite Brisbane Airport rejecting billboard
A campaign has launched encouraging the public to tweet the G20 leaders as they gather in Brisbane this month to urge them to include climate change as a stand-alone item on the meeting’s agenda, despite one of the billboards being rejected by Brisbane Airport which the leaders will pass through as it was deemed a political issue.
The rejected billboard
Nine national and international organisations have joined together to back the #OnMyAgenda campaign including WWF, Greenpeace, GetUp, Australian Youth Climate Commission, Oxfam Australia, Australian Conservation Foundation, 350.org Australia and 1 Million Women.
Developed by digital agency Circul8, the campaign centres around a social media hub where the public can tweet the world leaders who form the G20, including Prime Minister Tony Abbott, as well as joining the “thunder clap” which will see an #onmyagenda message sent simultaneously on November 14 at 10am AEST.
Jamie Madden, head of strategy at Circul8 said: “It’s been great to work with so many organisations with one collective goal, one message and one simple creative piece. The power of this campaign comes from this unilateral solidarity.”
Circul8 creative director, Alex Marshall, added: “Circul8 is very proud to partner with WWF to launch an inspired campaign and help create positive change. Our voice is more powerful when we speak as one.”
