#OnMyAgenda G20 campaign goes ahead despite Brisbane Airport rejecting billboard

A campaign has launched encouraging the public to tweet the G20 leaders as they gather in Brisbane this month to urge them to include climate change as a stand-alone item on the meeting’s agenda, despite one of the billboards being rejected by Brisbane Airport which the leaders will pass through as it was deemed a political issue.
The rejected billboard

The rejected billboard

Nine national and international organisations have joined together to back the #OnMyAgenda campaign including WWF, Greenpeace, GetUp, Australian Youth Climate Commission, Oxfam Australia, Australian Conservation Foundation, Australia and 1 Million Women.

Developed by digital agency Circul8, the campaign centres around a social media hub where the public can tweet the world leaders who form the G20, including Prime Minister Tony Abbott, as well as joining the “thunder clap” which will see an #onmyagenda message sent simultaneously on November 14 at 10am AEST.

Jamie Madden, head of strategy at Circul8 said: “It’s been great to work with so many organisations with one collective goal, one message and one simple creative piece. The power of this campaign comes from this unilateral solidarity.”

Circul8 creative director, Alex Marshall, added: “Circul8 is very proud to partner with WWF to launch an inspired campaign and help create positive change.  Our voice is more powerful when we speak as one.”

A billboard located in Brisbane, close to the G20 venue the Brisbane Convention Centre is promoting the website and the hashtag.
onmyagenda billboard

WWF CEO Dermot O’Gorman said: “Climate change is a global problem affecting economies, societies and environments all around the world, we can’t afford to sweep it under the carpet, we owe it to future generations to deal with it right here, right now.

“That’s why it’s important it’s a major item on the G20 agenda. There is no solution to climate change without G20 members on board. These countries are responsible for around 80 per cent of global emissions and more than 80 per cent of global economic activity.

“Climate change is on the agenda of Australians and people around the world, that’s why our campaign uses real people dealing with the profound impacts of climate change,” he said.

  • Circul8
  • Managing Director – Alana Stocks
  • Creative Director – Alex Marshall
  • Strategic Director – Jamie Madden
  • Account Director – Alice Mansell
  • Producer – Evan Clements

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