OOH continues to climb with OMA reporting a 5.2% increase on revenue
After a 5.9% jump in Q1, the Outdoor Media Association (OMA) is reporting another climb in net media revenue year-on-year for the out-of-home (OOH) industry in Q2.
According to figures released by OMA, the industry posted $237.3m for Q2 2019, up from $225.6m for the same quarter in 2018.
The body is reporting digital revenue sitting at 55.5% of total net media revenue year-to-date, compared to 49.8% last year and 55.1% last quarter.
Charmaine Moldrich, OMA CEO, said the results reflect the strength of the OOH industry.
“Our industry continues to evolve and grow with the media landscape, offering advertisers a variety of solutions from location-based broadcast campaigns to flexible, time-sensitive solutions on our members’ digital networks. Our strength continues to be our place in the community as the ‘always on’ channel that connects advertisers with people,” said Moldrich.
“In 2018 we saw the industry’s market share grow to 6.2% – we were only one of two media channels to grow last year. We credit this growth to investment in technology and research coupled with our ability to reach large audiences. We continue to build a modern, dynamic channel with scale, now reaching 93% of Australians where they live, work and play,” Moldrich concluded.
Across 2018, OMA reported double-digit growth for the industry with an increase of 10.8% on net media revenue, posting $927.2m, up from $837.1m for the previous year.
