oOh! expands content partnership with AFL to feature AFLW
oOh!media has extended its partnership with the AFL for the 2023 Toyota AFL Finals Series to also feature the 2023 NAB AFLW Finals Series.
In a one-year partnership extension, oOh! will deliver live scores, video highlights and match moments from the Toyota AFL Finals Series and NAB AFLW Finals Series across its national digital out-of-home network.
This follows a successful trial last year where oOh! broadcast live scores and content for the 2022 Toyota AFL Finals Series and this year’s Australian Open.
“oOh! continues to invest in a digital first future and this agreement builds on our purpose to make public spaces better, while giving advertisers the opportunity to integrate their brands alongside premium sport content,” said oOh!’s chief content, marketing and creative officer, Neil Ackland.
“We’re delighted to extend the partnership and our relationship with the AFL to deliver the latest scores and key highlights from the men’s and women’s footy finals to sports lovers in Out of Home environments.”
AFL executive general manager customer and commercial, Kylie Rogers, said: “We welcome the opportunity to extend our collaboration with oOh! to not only bring the excitement of this year’s Toyota AFL Finals Series, but for the first time the NAB AFLW Finals Series, to more people than ever before.
“The response to the live scores trial we conducted last year was overwhelmingly positive and now we’re excited to expand on this in 2023 to ensure footy fans, outside the home, will not miss a moment of the action.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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