Ooh Media kicks off Upfronts season with a rethink on retail media; Wipeout on the Unmade Index

Welcome to a Thursday update from Unmade, as Upfronts season begins with Ooh Media’s Outfront. Further down, a bloodbath on the Unmade Index takes it to yet another new low.
If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:
Ooh Media enters its seventh consecutive year of going to market with vague handwavy AI solutions. I reckon the CG dragon’s more real.
Coming next: A dynamic joint venture that combines retail media with Sydney Metro transit media – Reo Speedwagon. Thanks Tim, enjoyed that story.
Reo. There’s a name that’s going to be misheard and misspelled. But maybe not as much as reooh…