Ooh Media launches ‘global-first’ data offering
Outdoor provider Ooh Media has launched a new data proposition calling it a ‘global-first’.
Smart Reach will offer advertisers the ability to “precisely engage consumers during their journeys” and comes as the company rebrands its data and insights capability Ooh Data Science.
Smart Reach will combine data sets to allow advertisers to maximise their media spend and reach 25% more buyer audience according to the Ooh Media announcement.
“What’s a data?”
In the age of data breaches and privacy, how is it possible that people can be geo tracked from home to point of sale down to the transportation they took to get there? Did Big Brother turn out to be OoH media?? Open Banking isn’t a thing yet so also keen to understand how consumer transactional data is monitored? Listen from an advertiser POV this all sounds glorious, but where does the consumer tracking opt-in or opt-out come into the fray? Last thing a brand needs is a privacy breach being tied back to their advertising habits. *Asking for a friend.
The opt in is when you tick the terms and conditions box every time without reading it.
The opt in is when you tick the terms and conditions box allowing Woolworths and Coles to track your purchases and Coles partners ‘mysteriously’ target you through your flybuys purchases.
The opt in is when you allow Facebook and Instagram to access your location, contacts, photos etc etc.
The opt in is when you allow Google Pay, Twitter, My Fitness Pal, Beauty apps….you get the point.
We opt in, we’re just dumb.
At at time with increasing scrutiny on peoples data. Sentences like “we are able to identify the areas people came from to attend the event, how they got there and where they went afterwards” You sound like a f******g stalker.
Is this medias inevitable end? Are we just going to keep wanting more and more and more and more and more information about people until we are told not to? Until we run into incredible fines for breaching privacy?
I think it’s the case of, a company employs a data person who job it is to do a few things and to justify their job they just keep going and going and going until somebody stops them because that’s what they are hired to do.
Please, for the love of humanity, take a step back and actually think about this announcement.
Stalker qualities precisely what I envisioned. More like a deranged ex.
Where do these freaks draw the line.
Next thing you know they’ll be frolicking around our bins come bin day to see what we are upto.
Now that I think about it they are doing that anyway through smart fridges.
When will this need for personal data ever end.
It’s time to tell these village idiots to calm Dow and fuck off.
“Our data partners and data scientists have combined trillions of data points including 2.5 billion banking and purchase transactions annually and more than 3 billion geo-signals from mobile devices…”
Mark Baum: I don’t get it. Why are they confessing?
Danny Moses: They’re not confessing.
Porter Collins: They’re bragging.
I made a comment here 24 hours ago that was hyper relevant and it was not posted. Mumbrella you bastards.
Hi ‘K’,
Nice to see your passion.
We get a lot of comments per day, and we simply hadn’t found time to moderate yours yet.
It has now been published, so you can relax.
Vivienne – Mumbrella