Ooh Media launches new tool for insights into OOH audiences

Ooh Media has launched a new online data resource to provide clients with insights for engaging with Out-Of-Home (OOH) audiences.

The Audience Intelligence Hub provides data from over 4,000 OOH locations nationally for insights into people movement patterns, audience and behavioural trends across roadside billboards, shopping centres, offices, cafes and university campuses across Australia. The Hub covers both national and state-level numbers.

Supplied by Ooh Media

The Hub builds on the success of the Pulse Reports that were produced for clients throughout last year and tracked the impact of the COVID-19 pandemic. Ooh Media has also relaunched those reports, which will now be published monthly with more in-depth data and analysis.

Recent data shows that Ooh Media’s retail and road networks are reaching on average over 450 million contacts weekly across the nation in early 2021. In regional areas where audiences are at or above year-on-year levels, the network is delivering over 152 million contacts.

In overall terms, total OOH audiences have recovered from the depths of the pandemic and are up 91% since April 2020. Ooh Media recently reported that total revenue for January 2021 was at 80% of January 2019, with Road, Retail, Street Furniture and NZ revenue levels close to 100% of the prior year.

Ooh Media chief sales officer, Tim Murphy, said that while movement patterns having changed because of COVID, audiences are coming back in a “big way”.

“The worst of the pandemic appears to be past us and Australians are starting to get out and about again, which is great news for businesses. The Audience Intelligence Hub supports campaign planning, and we are confident it will be a valuable resource for marketers seeking to better understand consumer behaviour.


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