Ooh Media launches new tool for insights into OOH audiences

March 16, 2021 10:43

Ooh Media has launched a new online data resource to provide clients with insights for engaging with Out-Of-Home (OOH) audiences.

The Audience Intelligence Hub provides data from over 4,000 OOH locations nationally for insights into people movement patterns, audience and behavioural trends across roadside billboards, shopping centres, offices, cafes and university campuses across Australia. The Hub covers both national and state-level numbers.

Supplied by Ooh Media

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.