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Ooh Media restructures, merging Junkee into its marketing and creative team

Ooh Media has restructured in the face of the challenges presented by COVID-19, moving its digital publishing operation Junkee into its creative and marketing department.

Junkee co-founder and CEO Neil Ackland will take on an expanded remit as part of the restructure, taking on the chief marketing function in addition to content and creative.

Ackland is now in charge of marketing at Ooh Media

Ooh Media said Ackland’s elevation would help the company build the importance of its content and creative offering, and grow the out-of-home medium into an important public space media, while also delivering information and entertainment to consumers.

“Ooh’s content and creative proposition is unique in out of home, and we saw an opportunity to leverage this and become a true public space medium under the leadership of Mr Ackland and our talented content, marketing and creative team,” CEO Brendon Cook said.

In addition, national sales director Tim Murphy takes on the newly created role of chief sales officer where he will be charged with driving revenues for Ooh and results for its advertisers.

Teams including data and insights, customer strategy and network will now sit within the product strategy team, led by chief commercial and product officer Robbie Dery.

The delivery excellence team will now report into Noel Cook as chief commercial and operations officer, which Ooh said more closely aligns it with in-field teams, technology improvement teams and commercial partners.

Overall, CEO Cook said the changes increase simplicity and set the company up to have a better offering.

Ooh Media says it can now offer ‘seamless delivery’ 

“COVID-19 has had a profound effect on the business – it challenged us to work together in new ways and adapt our business at pace to meet the new reality,” he said.

“It has also highlighted how we could streamline our service delivery through realigning functions and ultimately enhance our offering to market.”

The new structure will be implemented on Monday.

Mumbrella has asked if any roles have been made redundant as a result of the restructure.

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