Ooh Media shows Aussie vaccine rates loading in new campaign
Ooh Media is the latest corporate to push Aussies to get vaccinated in a new data-let campaign that shows vaccination rates in the form of a loading bar.
The campaign leads with the tagline ‘Getting back outdoors, it’s worth a shot’, and utilises vaccine data from the Australian Government to show off rates across states and territories, plus dynamic creative tailored to local suburbs.
The campaign was designed and implemented by Ooh Media’s in-house creative team, and is running across both classic and digital signage nationwide.
The campaign will be visually updating the public on vaccination progress as rates increase over the coming weeks.
Ooh Media CEO Cathy O’Connor said the provider wanted to help support vaccine strategies and get life back to normal.
“As the leading Out of Home company in Australia, we have a vested interest in getting Australians back outdoors as soon as we can, so we wanted to use the power of our network, which reaches millions of people each week across metro and regional Australia, to show support and encourage everyone to get the shot,” she said.
“It’s the right thing to do, and the only real way to reduce the chance of further lockdowns as we get to grips with the pandemic.”
“We believe the more people see the number of others getting vaccinated, the more likely they are to do the same thing themselves – and that’s good for all of us.”
The outdoor sector has among the worst impacted by lockdowns. Despite reporting a 23% increase in revenue for the first half of the 2021 financial year, Ooh Media segments including Fly, Rail and Locate continued to suffer downturns in bookings year on year.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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