OOh!media adds 35 shopping centres to retail portfolio
OOh!media has added 12 new shopping centres across Australia, as well as acquiring Blue Tongue Outdoor and its 23 retail centres in Adelaide.
The 12 new oOh! retail centres include Town Hall Square in Sydney’s CBD; Kingston Village Square in Victoria; Market Central in Lutwyche, Queensland; and the Butler Central in WA.
In South Australia, oOh! has acquired long-term partner Blue Tongue Outdoor. The deal will see Blue Tongue’s former owner David Widdop work within oOh! to “implement the commercial network strategy across South Australia”.
Robbie Dery, chief commercial operating officer, oOh!, said: “Our investment in adding these retail centres reflects our commitment to providing agencies and advertisers with a powerful, scalable platform to influence consumer decisions at the point of purchase. This expansion ensures we can deliver impactful, real-time engagement where it matters most.
“Fully digitising our retail network and leveraging advanced digital capabilities and data partnerships strengthens our ability to secure key concession partnerships and drive exceptional results for our clients.”
David Widdop of Blue Tongue Outdoor, added: “We’ve had an amazing partnership with oOh! since 2008, and I’m excited to continue working with the team. oOh!’s expertise in Out of Home is unrivalled, and I am eager to collaborate with them on managing the transition across 23 of our retail centres in South Australia.”
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