oOh!media extends partnership with Tennis Australia for Australian Open content
oOh!media has extended its partnership with Tennis Australia, signing an exclusive multi-year out-of-home (OOH) deal for the Australian Open.
The extended deal will see oOh!media continue to deliver live scores, fan moments and video highlights during the tournament.
An OOH execution from this year’s Australian Open
During the Australian Open earlier this year, oOh!media also allowed key advertisers to integrate commercial messages across its networks, and the new agreement will see the same opportunity for brands next year.
Cedric Cornelis, Tennis Australia’s chief commercial officer, said: “One of the world’s biggest sport and entertainment events, the Australian Open presents three weeks of outstanding sporting prowess. As we continue to explore new ways of amplifying real-time scores and highlights, out of home presents an innovative opportunity to connect with tennis fans and new audiences at scale.
“We are delighted to extend our relationship with oOh! to ensure that Aussies enjoying the great outdoors in summer are kept up to date with all the exciting action from the Australian Open.”
oOh!media’s chief content, marketing and creative officer, Neil Ackland, said: “The Australian Open is a major tournament on the world’s sporting calendar and now tennis lovers around Australia will be able to keep up to date while going about their daily lives in the coming years.
“For advertisers this represents a unique opportunity to integrate their brands with this content in an innovative way. This multi-year agreement with Tennis Australia further delivers on oOh!’s purpose to make public spaces better while leading out of home to a digital first future,” Ackland added.
oOh!media is currently broadcasting live scores for the AFL finals, and in an OOH first, will also feature scores and highlights from the AFLW finals.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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