OOh!media helps ANZ Falcon take flight in 3D OOH campaign
OOh!media has launched the “largest… 3D Out of Home (OOH) campaign” ever seen in Australia, with ANZ Falcon at the centre of it.
The campaign leverages over “2,100 full motion digital oOh! screens”, spread across Study, Fly, Retail, Office and Rail environments. Due to its scale, it serves as the first time an advertiser has capitalised off a scalable, 3D OOH platform with “a mass reach”.
It’s launch ties into Cyber Security Awareness Month, allowing ANZ to display its fraud prevention and detection technology – ANZ Falcon – across oOh!’s 3D anamorphic offering, The Bourke, earlier in the year.
Outside of the 3D OOH platform, ANZ invested in “a retail domination at Pacific Fair” – Quensland’s second largest shopping centre, located on the Gold Coast.
“Cyber-crime continues to have a significant impact on Australians and ANZ is committed to protecting its customers from fraudsters and criminal networks with its security capabilities,” said Sian Chadwick, ANZ’s general manager of marketing, said.
“Partnering with oOh!media with this innovative 3D Out of Home execution demonstrates how we provide 24/7 protection from fraud with ANZ Falcon technology, in a contextually relevant way.”
“We’re thrilled to see ANZ Falcon leverage our national network of 3D-enabled digital screens to make this campaign fly. ANZ’s innovative approach showcases the full creative potential of 3D digital OOH at scale, driving brand fame by engaging audiences across our network,” added oOh!’s group sales director, Chris Freel.
The platform expands on the initial ANZ Falcon campaign that launched in April under Special Australia, Alt VFX and PHD Media Australia.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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