OOh!media helps ANZ Falcon take flight in 3D OOH campaign
OOh!media has launched the “largest… 3D Out of Home (OOH) campaign” ever seen in Australia, with ANZ Falcon at the centre of it.
The campaign leverages over “2,100 full motion digital oOh! screens”, spread across Study, Fly, Retail, Office and Rail environments. Due to its scale, it serves as the first time an advertiser has capitalised off a scalable, 3D OOH platform with “a mass reach”.
It’s launch ties into Cyber Security Awareness Month, allowing ANZ to display its fraud prevention and detection technology – ANZ Falcon – across oOh!’s 3D anamorphic offering, The Bourke, earlier in the year.
