oOh!media lands its second government tender in a week
oOh!media has landed the inaugural out-of-home (OOH) contract with Woollahra Council in Sydney, marking the company’s second government tender win within a week.
The deal will see oOh!media install and operate a digital street furniture network within the local government area, installing new bus shelters and refurbishing existing ones, except for shelters in heritage areas.
A mock image of the street furniture
Woollahra’s suburbs include Double Bay, Bellevue Hill, Darling Point, Point Piper, Vaucluse, Rushcutters Bay, Watsons Bay, Rose Bay, Edgecliff, Woollahra and Paddington.
The OOH company considered it a valuable contract as it’s deemed one of the most affluent areas in Sydney, hence the potential of connecting with “premium audiences “.
The win came after oOh!media secured the lucrative Sydney Metro contract last week, coming out on top of rivals QMS and JCDecaux.
Cathy O’Connor, CEO of oOh!media said: “Woollahra is another significant new contract addition to oOh!’s expanding portfolio, with its adjoining Sydney CBD location, audience demographics and travel corridors making it a prize in Australia’s Out of Home sector.
“oOh! will continue to make strategic network investments that give advertisers enhanced options to engage with consumers at scale, make public spaces better and lead the Out of Home sector to a digital first future.”
Got a tip?
Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
Linkedin
Have your say